edX - social campaign + landing page

Back to school. But for professionals.

edX wanted to leverage the back to school season to encourage adult professionals to further their skills with either a one-off course, a bootcamp, or a full-on graduate program. My idea of rebranding the well known back to school season, as “back-to-you” season led to an integrated campaign that successfully enrolled thousands of new adult learners into virtual classrooms, and generated over $1M in revenue.